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Articles & Press Releases > Article 5

Create Your Own Personal Brand for More Success

If you landed on this page after a search on the search-engine-of-your-choice, welcome! This article was written by Glory Borgeson, an executive coach, author, and speaker. Schedule her to speak at your organization's next event:
Personal Branding Speaker; Emerging Leadership Speaker; Entrepreneurial Speaker

Has someone else ever decided for you:

  • who you are,
  • what you're good at,
  • what you should be doing in your career, etc.,
thereby limiting you and your success? You're not alone! Those people branded you! But you can get it back and brand yourself! Learn the secrets of branding yourself (without getting burned!).

When I originally published this article, there was a picture next to it of three well-known name brand products. There was Tide laundry Heinz ketchup, and Pepsi cola. Even though the pictures of the ketchup and cola bottles were small, you could still easily determine their brands from the colors of the packaging and the shapes of the bottles.

The managers who manage those brands at their respective companies have worked very hard over many years to make certain that you (in the U.S. and certain parts of the world) recognize these brands and, hopefully, purchase them. Even if you see their products in a picture from far away, itís likely that you are able to identify them very quickly because their managers have focused on getting their images into your mind for years.

Companies brand products all the time. So why not brand people?

In fact, famous people become brands: actors, professional athletes, and others define themselves using branding techniques, and then market their brand for success.

The fact is, if you donít brand yourself, someone else will, and it probably wonít be the brand you want for yourself

Iíve been studying personal branding for business for a while and Iím putting together a series of talks and a coaching program based on this topic.

Branding yourself is for executives, entrepreneurs, and those who aspire to be either. It will help you re-think where you have been, where you want to be, who you really are, how that fits into the marketplace, and how to market yourself for the rest of your career.

Branding yourself helps you think of more (and better) possibilities for yourself in your career or business, while remaining true to who you really are. This is not about creating a ďfake you.Ē Itís about digging deeper to find more business possibilities that ring true to your authenticity.

This personal branding thing can get really involved: there are a lot of steps to discovering, creating, and marketing yourself as a brand successfully. To help you out, I've created a "Brand Yourself! Coaching Program". It is a self-paced coaching program you can purchase directly from Borgeson Consulting. I'm very excited about this program! Since it is self-paced, it is very affordable - less expensive than traditional coaching by telephone, and you complete it at your own pace.

The "Brand Yourself! Coaching Program" has 10 modules, taking you through each of the essential elements of personal branding. Call (630-653-0992) or e-mail ( to find out more about it.

I also give a keynote speech, "Brand Yourself Without Getting Burned: Know the Secrets to Finding the Right Brand for You!" Contact Borgeson Consulting to find out more!

The most important thing you need to know about branding is this:

If you don't brand yourself, someone else will; and it probably won't be the brand you want!

I appreciate your thoughts in response.

Glory Borgeson, President
2008 Borgeson Consulting, Inc.

Contact us to find out how to get started.
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By phone: †630-653-0992
By fax: †630-653-3993