If you landed on this page after a search on the search-engine-of-your-choice, welcome!
This article was written by Glory Borgeson, an executive coach, author, and speaker. Schedule her
to speak at your organization's next event:
Personal Branding Speaker; Emerging Leadership Speaker; Entrepreneurial Speaker
Has someone else ever decided for you:
thereby limiting you and your success? You're not alone! Those people
branded you! But you can get it back and brand yourself! Learn the secrets of branding yourself
(without getting burned!).
- who you are,
- what you're good at,
- what you should be doing in your career, etc.,
When I originally published this article, there was a picture next to it of
three well-known name brand products. There was Tide laundry Heinz ketchup, and Pepsi cola.
Even though the pictures of the ketchup and cola bottles were small, you could still easily
determine their brands from the colors of the packaging and the shapes of the bottles.
The managers who manage those brands at their respective companies have worked
very hard over many years to make certain that you (in the U.S. and certain
parts of the world) recognize these brands and, hopefully, purchase them.
Even if you see their products in a picture from far away, itís likely
that you are able to identify them very quickly because their managers have
focused on getting their images into your mind for years.
Companies brand products all the time. So why not brand people?
In fact, famous people become brands: actors, professional athletes, and
others define themselves using branding techniques, and then market their
brand for success.
The fact is, if you donít brand yourself, someone else will, and it probably
wonít be the brand you want for yourself
Iíve been studying personal branding for business for a while and
Iím putting together a series of talks and a coaching program based on
Branding yourself is for executives, entrepreneurs, and those who
aspire to be either. It will help you re-think where you have been, where
you want to be, who you really are, how that fits into the marketplace, and
how to market yourself for the rest of your career.
Branding yourself helps you think of more (and better) possibilities for
yourself in your career or business, while remaining true to who you really are.
This is not about creating a ďfake you.Ē Itís about digging deeper to find
more business possibilities that ring true to your authenticity.
This personal branding thing can get really involved: there are a lot
of steps to discovering, creating, and marketing yourself as a brand successfully.
To help you out, I've created a "Brand Yourself! Coaching Program".
It is a self-paced coaching program you can purchase directly from Borgeson
Consulting. I'm very excited about this program! Since it is self-paced,
it is very affordable - less expensive than traditional coaching by telephone,
and you complete it at your own pace.
The "Brand Yourself! Coaching Program" has 10 modules, taking you
through each of the essential elements of personal branding. Call (630-653-0992)
or e-mail (info@BorgesonConsulting.com) to find out more about it.
I also give a keynote speech, "Brand Yourself Without Getting Burned: Know the Secrets
to Finding the Right Brand for You!" Contact Borgeson Consulting to find out more!
The most important thing you need to know about branding is this:
If you don't brand yourself, someone else will; and it probably won't be
the brand you want!
I appreciate your thoughts in response.
Glory Borgeson, President
2008 Borgeson Consulting, Inc.
Contact us to find out how to get started.
By e-mail: † firstname.lastname@example.org
By phone: †630-653-0992
By fax: †630-653-3993